News & Events

Unlock the $1.3 Trillion Queen Bee Economy:

 A 3-Part Workshop Series for Tourism Leaders

A data-backed, transformational training for tourism operators, DMOs, and hospitality leaders who want to win the fastest-growing, highest-spending travel segment in Canada: women over 50.

• Women 50+ control over 55% of discretionary spending in Canada.

• They influence 80% of household purchasing and book 90% of travel for their families.

• If Canada repatriates even $3B in lost U.S. travel spending, we create 44,000 jobs in tourism, arts, culture, and hospitality.