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Created for women who no longer ask permission
We Are North of 50
Women 50+ are curious, capable, loyal, influential, and still becoming. The Queen B’s of bookings, budgets, ballots and brands with a $1.3 Trillion economic footprint making 80% of household decisions.
Their stories, spending power, wisdom, and cultural leadership have been underestimated and can no longer be ignored.
We offer deeply human storytelling that blends travel, purpose, power, wellbeing, and legacy without apology or dilution.
Experienced voices. Clear perspective. Forward momentum.
Built by women who’ve lived it—and are still moving forward.
Experienced voices helping move women forward
Our Advisory Council
To support editorial alignment and industry credibility, the magazine is advised by an Advisory Council of Canadian leaders in tourism, hospitality, business, and wellness. Members include:
- Sara Anghel, President & CEO, Greater Toronto Hotel Association
- Shelley Crowley, Entrepreneur and Social Media Influencer
- Allison Smith, President, Allison Smith Dispute Resolution Services Inc.
- Janice Thomson, President & CEO, Niagara Falls Tourism (Medical Leave)
- Laurie Marcil, Executive Director, Nature and Outdoor Tourism Ontario
- Nancy Griffin, President & Founder, Women Worth and Wellness Inc.
The Matriarchs
The Honourable Lisa MacLeod
The Honourable Lisa MacLeod
The Honourable Lisa MacLeod
Editor In Chief
Susan Truppe
The Honourable Lisa MacLeod
The Honourable Lisa MacLeod
Publisher
Daniela Siggia-Beasant
The Honourable Lisa MacLeod
Daniela Siggia-Beasant
Creative/Content Director
Power, Perspective, Purpose
The Honourable Lisa Macleod
Tourism is policy. Culture is economy.
The Honourable Lisa MacLeod is a former six-term Ontario MPP and Cabinet Minister who held senior portfolios including Minister of Heritage, Sport, Tourism and Culture Industries, Minister of Tourism, Culture and Sport, Minister of Children, Community and Social Services, and Minister Responsible for Women’s Issues.
Her leadership placed tourism at the centre of economic development, community vitality, and cultural identity. At North of 50, Lisa brings a policy-driven lens to tourism storytelling—advocating for destinations, operators, and regions to recognize women over 50 as a powerful economic force. Through professional consultations, she advises governments and tourism organizations on strategy, positioning, and public accountability in an increasingly experience-driven economy.
Susan Truppe
Tourism succeeds when leadership understands both policy and hospitality.
Susan Truppe is a former Member of Parliament for London North Centre and Parliamentary Secretary for the Status of Women, with leadership roles on the Standing Committee on the Status of Women and the Special Committee on Violence Against Indigenous Women. Alongside her federal political career, Susan brings more than 15 years of senior hospitality leadership, with deep, hands-on expertise in the hotel sector, where operational excellence, guest experience, and brand reputation intersect.
At North of 50, she applies this dual lens—public policy and hospitality leadership—to advance smarter tourism narratives and stronger destination positioning. Through professional consultations, Susan advises tourism organizations, hotel groups, and public-sector partners on communications strategy, stakeholder engagement, and leadership visibility in highly competitive markets.
Daniela Siggia-Beasant
Tourism needs narrative leadership—not just marketing.
Daniela Siggia Beasant brings decades of experience in media, corporate, and political strategy, shaping narratives where influence, identity, and public perception matter.
At North of 50, she leads creative and content direction with a focus on tourism as lived experience—rejecting surface-level promotion in favour of storytelling that reflects culture, confidence, and intentional travel. Daniela works closely with destinations and organizations ready to speak to discerning, values-driven travellers over 50. Through strategic consultations, she advises tourism operators and public-sector partners on creative direction, narrative clarity, and positioning that moves beyond campaigns and into long-term brand relevance.
Where the Culture Took Shape
From Strategy To Storytelling
North of 50 was born from a culture that already existed. Through Secord Strategies, strategic advisory work intersected with a growing community of women who were travelling, leading, questioning, and reshaping what life over 50 could look like. That energy found its public voice through Wandering Women: North of 50—a flagship community and Facebook group that proved there was both appetite and authority in women-led conversation. Together, they created the momentum that inspired this magazine: informed by experience, grounded in strategy, and driven by a culture that was already moving forward.
About North of 50
